Social Media Specialist

JessaKae (jessakae.com), based in the heart of Bluffdale, Utah, is a size-inclusive dress brand serving women around the world. We believe getting dressed should feel magical , blending elegance, confidence, femininity, and fun into every collection we create.

With a large and highly engaged online community, we’re looking for a creative, strategic, and trend-savvy Social Media Specialist to take ownership of our social platforms and help continue growing the brand’s digital presence.

This role is perfect for someone who lives and breathes social media, understands storytelling and brand voice, has a strong creative eye, and knows how to create content that connects emotionally while driving engagement and growth.

What You’ll Do

Content Creation

• Create engaging, on-brand content for TikTok, Instagram, Facebook, Pinterest, YouTube, and LinkedIn

• Film, edit, and produce short-form video and social-first content

• Stay ahead of trends, sounds, platform features, and internet culture

• Help bring campaigns, launches, and collections to life through compelling storytelling

Social Media Strategy

• Assist in developing and executing social media strategies that align with overall marketing and business goals

• Understand what performs (and why) across platforms

• Optimize content for engagement, reach, and conversion

• Stay informed on platform updates, algorithm changes, and emerging trends

Community Engagement

• Foster a strong sense of community across all social channels

• Respond to comments and messages in a way that reflects the JessaKae brand voice

• Help build authentic relationships with followers, creators, and influencers

Analytics & Reporting

• Monitor performance metrics and social analytics

• Provide insights and recommendations based on data and trends

• Help identify opportunities for growth and improvement

Collaboration

• Work closely with the marketing, creative, and content teams to maintain cohesive branding and messaging

• Be willing to jump in and help across departments when needed, we’re a collaborative and fast-moving team

Qualifications

• Proven experience creating and managing content for brands or personal platforms

• Strong understanding of social media strategy, growth, trends, and platform behavior

• Excellent storytelling, communication, and creative instincts

• Comfortable both behind and in front of the camera

• Strong eye for aesthetics, filming, lighting, and editing

• Experience with Canva and basic graphic design

• Ability to analyze performance data and adjust strategy accordingly

• Inclusive mindset with a strong focus on representation and community

Bonus Points

• Experience working with fashion or lifestyle brands

• Knowledge of influencer marketing and UGC strategy

• Photography or video editing experience

What We’re Looking For

• Someone proactive, creative, and highly self-motivated

• A strong understanding of internet culture and what resonates online

• Someone who genuinely loves social media and storytelling

• A team player who’s excited to help grow something meaningful

Location

This role is full-time and in-office in Bluffdale, Utah.

How to Apply

Please submit your resume, portfolio, and a brief cover letter outlining your experience with social media and how you feel you could contribute to the growth of JessaKae.

Be sure to include links to social accounts or content you’ve created.

JessaKae is an equal opportunity employer. We encourage applicants from all backgrounds and experiences to apply.