JessaKae (jessakae.com), based in the heart of Bluffdale, is a dress brand that passionately serves women of all sizes around the globe. We believe in elegance, style, and a touch of fun in everything we do. We have 1M followers on TikTok and need someone to fully take over the account and keep growing it.

As a TikTok Marketing Specialist at JessaKae, you will play a crucial role in developing and executing our TikTok strategy to enhance brand awareness, engagement, and drive business growth. You will be responsible for creating compelling TikTok content that resonates with our target audience, showcases our products, and aligns with our brand identity.

Key Responsibilities:

1. Content Creation:

   • Develop engaging and creative TikTok content that aligns with JessaKae's brand and values.

   • Use trends, challenges, and popular features on TikTok to create relevant and shareable content.

2. Strategy Development:

   • Collaborate with the marketing team to develop a comprehensive TikTok strategy that aligns with overall marketing and business objectives.

   • Stay informed about TikTok trends and algorithm changes to optimize content for maximum reach and engagement.

3. Community Engagement:

   • Foster and engage with the TikTok community to build a strong and loyal following.

   • Respond to comments, messages, and collaborate with influencers or users to enhance brand visibility.

4. Analytics and Reporting:

   • Monitor and analyze TikTok analytics to measure the performance of content and campaigns.

   • Provide regular reports and insights to the marketing team, adjusting strategies based on performance data.

5. Collaboration:

   • Work closely with the marketing, social media, and content teams to ensure cohesive messaging and branding across all channels.

   • Collaborate with influencers and other TikTok creators for collaborations and cross-promotions.

6. TikTok Shop

Qualifications:

• Proven experience in creating and managing TikTok content for a brand or as an influencer.

• In-depth knowledge of TikTok trends, features, and best practices.

• Strong understanding of social media marketing and digital marketing principles.

• Excellent creativity, storytelling, and communication skills.

• Ability to analyze data and derive insights to optimize content performance.

• Familiarity with tools and software for TikTok analytics.

• Eye for filming and lighting

How to Apply: Please submit your resume, portfolio, and a brief cover letter outlining your experience with TikTok and how you can contribute to JessaKae's success. Include links to TikTok accounts or content you have created.

JessaKae is an equal opportunity employer. We encourage individuals from all backgrounds and experiences to apply.